新宿着。解散。 at 新宿駅 (Shinjuku Sta.) – View on Path.
Projection Mapping is the premier artistic technique of our age. Projection Mapping (also called Video Mapping) utilizes specialized software to create a projected image that perfectly fits any desired surface, including irregularly shaped screens, 3 dimensional objects, architecture, etc. changing its very nature; allowing for the surface in question to convey any message that the artist desires. When done right, the result is magical. “Form and Substance” brings together work by several prominent artists in this field to create and activate paintings, sculptures and installations.
curated by Bryan Dodson, Brian Blessinger, Michelle Dodson, and Carolyn Devlin-Antuna
Featuring work by: Adam Dare, Bryan & Michelle Dodson (Integrated Visions), Christina Graf; Davy & Kristin McGuire, Domingo Zapata, Jessica Angel, Joanie Lemercier (AntiVJ), Joel Fitzpatrick, John Ensor Parker, Kris Davidson, Laura Ramirez (Optika), Paulapart, Red Paper Heart, Robert Seidel, and Simon Anaya
In 1950, Jackson Pollock proclaimed: “New needs need new techniques. And the modern artists have found new ways and new means of making their statements. Each age finds its own technique.” Projection Mapping is the technique of our age.
Mill+ NY has teamed up with BBDO NY and PETA to create an astonishing and groundbreaking new spot “98% Human”.
“98% Human” is part of PETA’s commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.
The spot focuses on the use of primates and is part of PETA’s campaign “The Great Ape Pledge” which drives viewers to the newly developed microsite greatapepledge.org where they can register to take the pledge and stop the use of primates as actors.
“98% Human” is a fully integrated campaign that is set to galvanize the creative industries into pledging to stop the use of primates as actors, companies already taking the pledge including BBDO NY and The Mill Group.
The Mill+ team was lead by animation director Angus Kneale and he explains some of the complexities and new techniques Mill+ created to bring the photo-real chimpanzee to life.
“This was one of the most exciting and challenging projects I’ve ever worked on. Crafting PETA “98% Human” was more than about creating a totally believable, photo-real CG Chimp. It was about establishing an emotional connection and empathy with the audience. In the past we would have used motion capture and mapped a human actor’s performance directly onto the CG character but we wanted to approach this project in a different way, so we decided to rely on the skill of our animators for the final chimp performances, only using an actor for previs.
“We pushed computer graphics imagery to a new level creating bespoke technology in muscle and skin simulation, higher than any other project or film to date. We achieved this by developing new techniques from simulated bloodstreams, skin tension and even individual pores at the base of every hair on the chimpanzee, all with the aim to create a creature that is practically indistinguishable from his flesh and blood counterpart”.
“98% Human” is a collaboration between the BBDO NY creative team lead by Toygar Bazarkaya and Mill+ NY and the spot demonstrates the partnership between creativity and technology by delivering on PETA’s powerful message that you do not need to use live primates as actors, now that we can create fully life-like, photo-real primates.
Take a look and take the pledge!
The 100th Annual Chelsea Flower Show
This week, the United Kingdom’s Royal Horticultural Society (RHS) holds the 100th annual Chelsea Flower Show—the most important flower show in the UK, if not the world. The event takes place at the Royal Hospital, Chelsea, where the show has been held for the past hundred years.
Over 550 exhibitors from around the world display their show gardens and choice florals for a chance at winning a coveted gold medal. The event draws crowds from across London, including a visit from the Royal Family on the show’s opening day.
This year, the Chelsea Flower Show also features a monumental orchid sculpture by British contemporary artist Marc Quinn. His work, The Rush of Nature, will be auctioned off during the festival to help the RHS meet its fundraising goal of £1 million to promote a passion for gardening and horticulture among youth.